We brought the largest ever group of Australian winemakers and brands to the USA, who travelled from the East Coast to the West Coast from Sept 19 to October 3.
Go beyond the glass with the passionate winemakers who are doing things their own way and learn how this ancient continent is producing wines that are leading the world.
As part of this unprecedented trade event, Wine Australia launched two new interactive components across all cities, the Australian Wine Discovered (AWD) lounge - an up-close look at Wine Australia’s award-winning free education program. Hosted by Christy Frank, the AWD lounge was the place to go to hear all about the program and the free downloadable tools and resources available.
In select cities, the Made Our Way Theater featured 30-minute seminars incorporated incredible Australian wine stories in a non-traditional setting.
Program Details
For more information, please download:
Participating Exhibitors & Sponsors
Trade Tasting Booklet
Trade Tasting Booklet
Trade Tasting Booklet
Trade Tasting Booklet
Trade Tasting Booklet
Program - MOW Theatre Classes
New York September 19
1.30pm-2.30pm Margaret River World-Class Cabernet Sauvignon
Recently named Asia Pacific’s 2019 top vacation destination by the Lonely Planet, the spectacular Margaret River wine region is located in Australia’s South West and producers world-class Cabernet Sauvignon like no other.
This tasting (or masterclass?) showcases five iconic Margaret River red wines and will provide a look at the region’s Cabernet Sauvignon story, from the soils, maritime influence and unique Houghton clone, all which contribute to this boutique region producing beautiful, world-class Cabernet Sauvignon.
Discover the diversity and unique Margaret River Cabernet Sauvignon identity of elegance, balance and graceful age-ability that places Margaret River on the world stage of exceptional Cabernet Sauvignon.
2:30PM – 3:00PM Australian First Families of Wine’s Australian Classics
Featuring some of the Australia’s First Families of Wine most iconic drops that have shaped the Australian wine landscape, this is one master class not to be missed.
Sharing over 1300 years of collective winemaking experience, Australia’s First Families of Wine will tell the stories whilst guests taste the history behind these iconic wines, wines that have created the benchmark for Australian quality.
Experience the depth and breadth of aged, premium Australian wine icons brought together by the oldest Australian family owned, multi-generational wineries. Together they will share their history, passion and provenance as custodians of some of the most iconic vineyards in the world that bear the fruit for these incredible wines. A one-off opportunity.
3:30PM – 4:00PM McLaren Vale’s Grenache Greats
Grenache was a pivotal varietal in the establishment of McLaren Vale’s viticultural history and the region’s Mediterranean climate continues to drive the wine style and diverse food culture. Premium Grenache is perfectly suited to McLaren Vale’s grape growing conditions and is the perfect exponent of diverse regional winemaking expression, from vibrant and juicy early drinking styles through to rich and structured cellar worthy wines.
Chicago September 23 - N/A
Miami - September 25 - N/A
Dallas September 27
2:00PM – 2:30PM Australian First Families of Wine’s Shades of Shiraz
During this intimate masterclass, Australia’s First Families of Wine will dive deep into all things Shiraz illustrating the regionality, flavours, texture and versatility of this amazing variety. Participants will become immersed as they taste their way around the country.
Explore the many shades of Shiraz with Australia’s First Families of Wine, a collection of Australia’s oldest family owned, multi-generational wineries. Their rich history, stories and experience – and wines - will deliver a tasting experience like no other.
3:00PM – 3:30PM Margaret River World-Class Cabernet Sauvignon
Virginia Willcock, Vasse Felix and Tim Lovett, Leeuwin Estate. Presented by Margaret River Wine AssociationRecently named Asia Pacific’s 2019 top vacation destination by the Lonely Planet, the spectacular Margaret River wine region is located in Australia’s South West and producers world-class Cabernet Sauvignon like no other.
This tasting (or masterclass?) showcases five iconic Margaret River red wines and will provide a look at the region’s Cabernet Sauvignon story, from the soils, maritime influence and unique Houghton clone, all which contribute to this boutique region producing beautiful, world-class Cabernet Sauvignon.
Discover the diversity and unique Margaret River Cabernet Sauvignon identity of elegance, balance and graceful age-ability that places Margaret River on the world stage of exceptional Cabernet Sauvignon.
Los Angeles October 1
3:00PM – 3:30PM Margaret River World-Class Cabernet Sauvignon
Recently named Asia Pacific’s 2019 top vacation destination by the Lonely Planet, the spectacular Margaret River wine region is located in Australia’s South West and producers world-class Cabernet Sauvignon like no other.
This tasting (or masterclass?) showcases five iconic Margaret River red wines and will provide a look at the region’s Cabernet Sauvignon story, from the soils, maritime influence and unique Houghton clone, all which contribute to this boutique region producing beautiful, world-class Cabernet Sauvignon.
Discover the diversity and unique Margaret River Cabernet Sauvignon identity of elegance, balance and graceful age-ability that places Margaret River on the world stage of exceptional Cabernet Sauvignon.
2:00PM – 2:30PM Cool Climate Reds
Australia has fostered a fiercely independent wine scene, with Victoria hosting over 21 unique wine regions, located South-East Coast of Australia. Victoria is an innovative state that creates and caters for every palate and budget. With a diverse range of wine varietals sauced from unique climates and regions which range from cool maritime, to alpine peaks and wild rolling planes. Victoria wine culture is one to be discover to indulge your senses and guide you on a journey to share with others.
San Francisco October 3
2:00PM – 2:30PM Margaret River World-Class Cabernet Sauvignon
Recently named Asia Pacific’s 2019 top vacation destination by the Lonely Planet, the spectacular Margaret River wine region is located in Australia’s South West and producers world-class Cabernet Sauvignon like no other.
This tasting (or masterclass?) showcases five iconic Margaret River red wines and will provide a look at the region’s Cabernet Sauvignon story, from the soils, maritime influence and unique Houghton clone, all which contribute to this boutique region producing beautiful, world-class Cabernet Sauvignon.
Discover the diversity and unique Margaret River Cabernet Sauvignon identity of elegance, balance and graceful age-ability that places Margaret River on the world stage of exceptional Cabernet Sauvignon.
3:00PM – 3:30PM Cool Climate Reds
Australia has fostered a fiercely independent wine scene, with Victoria hosting over 21 unique wine regions, located South-East Coast of Australia. Victoria is an innovative state that creates and caters for every palate and budget. With a diverse range of wine varietals sauced from unique climates and regions which range from cool maritime, to alpine peaks and wild rolling planes. Victoria wine culture is one to be discovered to indulge your senses and guide you on a journey to share with others.
Frequently asked questions
Exhibitor FAQ's
Yes. Wineries seeking distribution in the USA are invited to exhibit at an importer meet and greet held on 18 September as part of the larger Far From Ordinary Aussie Wine Month activation in New York City. For more information, please review the FAQ – Far From Ordinary New to Market Showcase.
- Exhibitor space to showcase wines, either 5 or 10 SKUs per city
- Access to top tier trade: buyers, sommeliers, educators, distributors, importers, wholesalers, media and influencers
- Profile of wines and company information in relevant collateral
- Exhibition set up and branding: glassware, spittoons, ice, signage
- Networking and education
- Catering and hospitality
There will be a trade focused educational seminars in each city. The seminars topics will be drawn from the Australian Wine Discovered modules and will be determined after exhibiting brands are confirmed in each city. A Wine Australia representative will reach out to your company if your wines are requested for the seminars. Wine selections will be based on the following criteria: suitability to the theme, premium example of type, market availability, and cross-section of price points.
There will be a limited number of seminars available to prospective sponsors. Interested parties should contact AussieWineMonth@WineAustralia.com
Trade, including but not limited to independent retailers, grocery chain retailers, wine directors, beverage directors, GMs, owners, Master Sommeliers of key restaurant/ bars, distributors, wine portfolio managers, educators, wine media and Sommeliers.
Australians may travel to the United States for short visits for temporary business without a visa through the Visa Waiver Program (VWP).
In order to travel without a visa on the VWP, authorisation must be provided through the Electronic System for Travel Authorization (ESTA) prior to boarding a United States bound flight. ESTA is a web-based system operated by U.S. Customs and Border Protection (CBP) to determine eligibility to travel under the VWP to the United States for tourism or business. Visit the ESTA webpage on the CBP website for more information.
Further information on visas for the United States can be found here: https://travel.state.gov/content/travel/en/us-visas/business.html
Exhibited wines must be in the $15 AUD and over price range and must be in current distribution in the markets you are exhibiting in. You may exhibit up to either 5 or 10 SKUs.
Wine Logistics
Exhibited wines must be in the $15 AUD and over price range and must be in current distribution in the markets you are exhibiting in. You may exhibit up to either 5 or 10 SKUs.
We recommend 3-4 750ml bottles per SKU per city for the trade tasting.
Additional details regarding product will be provided once host venues have been confirmed.
Additional details regarding product will be provided once host venues have been confirmed.
Exhibitor Stand
No, please do not bring along any additional marketing materials. Wine Australia will create marketing collateral and signage for exhibitors in each city. The only items that will be accepted are flyers or tasting notes or if you have an iPad or tablet you wish to display on your table.
Travel & accommodation
Estimated travel costs are available for your reference here. Wine Australia has carefully curated a handbook full of important information and detailed travel plans for the roadshow. Please read this handbook in detail, as it will assist you with your travel arrangements.